About us

Our History

  • Established in 2001

    Basemap, who were established in 2001, have a rich history in the development of products that utilise complex datasets to produce routing products. Their first product TRACC is market leading and trusted by government agencies all over the world to look into transport travel times using all modes of transport.  Part of the application allows routing via the car, but traditionally only uses average speed information to select the optimal routes from A>B.  A question was asked if it would be possible to look at other factors that could affect battery performance, such as the steepness of a hill, the weight of the parcels or even the weather, this led us to start the development of our Electric Vehicle Routing software.

  • Development started in 2018

    Development started in 2018 on the EVR product with an initial proof of concept released the same year.  This proof of concept was utilised using Basemap expertise as well as the University of Surrey, who helped to develop an initial algorithm that looked at the effect on battery performance and gradients, showing how both regenerative braking and the incline of the hill had adverse effects on the battery performance.  The aim was to help alleviate “Range Anxiety” which is very common with electric vehicle drivers and is the worry of is there enough battery for me to get from A>B and then back again.  Basemap took this proof of concept and showed it in front of potential clients and advisory groups such as the energy savings trust, where feedback on the product was very complimentary. Interesting though, at this stage, the feedback was that actually there are not a lot of fully electric vehicle fleets out there at the moment.  The real interest was could we develop a tool that would help traditional combustion engines fleets switch to electric.

  • Launched in 2019

    This feedback has resulted in not only EVR producing accurate routing analysis for both electric and non-electric vehicles, but also giving key statistics on CO2, N02 and costs for each driver route.  Where EVR comes into its own is giving the cost saving if you switched your combustion engine across to electric, helping fleet managers convert their fleets across to electric, and ensuring that there is enough battery life for each driver to deliver the route.  The product launched in May 2019 and on the extensive roadmap we have the aim to ensure EVR remains the most accurate electric vehicle routing product on the market. We are looking to new datasets and utilising machine learning to ensure our algorithms can be trained to not only look at external factors but also how a battery performs over time.

Starting from a free, beginner subscription, there is a range of subscriptions for every size of fleet.

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Meet The Team

Meet the Basemap team who have taken the idea for EVR and transformed it into an innovative software package that we’re now excited to share.

Software Developer

Kalyani is one of our software developers, originally from Pune, India she keeps the team motivated by cooking up regular snacks and hosting the team for delicious curry night.

On EVR she manages mainly the front end of the application, managing the various interfaces the application utilises.

Product Specialist

Ash is one of our product specialists; he is responsible for testing the application and helping to feed into the features.

Many of the newest features in EVR have been designed and tested by Ash.

Outside of the office Ash loves a good run or two, not making it too easy for himself, he prefers marathons and tough mudders. And, when he is resting from all of that you will find him with his head in a book.


Business Development & Account Manager

David joined Basemap in June 2021, his focus is getting EVR out into the world. With 25 years of building long-term relationships and vast experience in fleet software sales, he is perfectly poised to take the lead for EVR.

In his spare time David likes to play golf, enjoys walking and watching Rugby.

Head of Product

Dan is the Head of Product at Basemap and has ultimate responsibility for the EVR and the features, if there’s a new feature you’d like to have, he’s the best person to speak to.

In his spare time, he is a keen follower of Tottenham and you can often find him in the gym or watching a film.

Machine Learning and AI Developer

Hossein is our knowledge transfer partnership employee linked with the University of Surrey.

Hossein is a Machine Learning and AI Developer, predominantly working on EVR by enhancing and refining the powerful algorithms.

Hossein is a keen athlete, running multiple times a week as well as cycling around Guildford.

Software Developer

Jayshree joined Basemap in December 2019 as a software developer.  Jayshree is responsible for many of the web products that are developed.

In her spare time, she likes hiking and cooking, and is a keen baker, her speciality are yummy cookies that the Basemap team like to eat.



Shereine works within the Business Development area of Basemap and is excited to be supporting the team with the launch of EVR.

Her role is researching and identifying all new business for EVR and contributing to the planned substantial growth of this advanced technology. Outside of work, Shereine enjoys all things related to health and well-being along with spending time with her family, friends and pet dog.

Digital Marketing Executive

Keziah joined Basemap in February 2020, she is responsible for coordinating and creating the content for Basemap’s social media platforms and blog. Out of the office, Keziah likes to go for dog walks in the countryside and when the British weather doesn’t accommodate, she settles down to do some watercolour paintings.

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      Mercedes-Benz are the latest brand to ramp up mid-size commercial elecric vans to meet their comprehensive plan towards an 100% electric future. #evr #fossilfuels #sustainabletransport